Advanced Content Marketing Course

Content Marketing:

Instead of pitching your products or services, you are providing truly relevant and useful content to your
prospects and customers to help them solve their issues.

Regardless of what type of marketing tactics you use, content marketing should be part of your process,
not something separate. Quality content is part of all forms of marketing:

– Social media marketing: Content marketing strategy comes before your social media strategy.
– SEO: Search engines reward businesses that publish quality, consistent content.
– PR: Successful PR strategies address issues readers care about, not their business.
– PPC: For PPC to work, you need great content behind it.
– Inbound marketing: Content is key to driving inbound traffic and leads.
– Content strategy: Content strategy is part of most content marketing strategies.

Viral marketing Basics (STEPPS):

Content is able to go viral because of the word of mouth of current or potential customers. An initial
person will view or watch the content, and if they enjoy it or find it useful, they will tell their friends.
In this way, word of the content is able to spread quickly with social media links and share features. A
piece of content’s social currency, the emotions that it triggers, and its practicality all have an effect on
the way that the content is shared.

Copywriting Basics:

Good copy helps your readers understand your offer–and how to respond.
– Know your audience.
– Determine your value proposition.
– Find a unique selling proposition.
– Establish an objective.
– Use a compelling subject line.
– Wiring a great headline.
Content Type:
– Social Media.
– Images & Videos.
– Blogs & Websites.
– E-books.
– Newsletters.
– Slides & Presentations.
– Podcasts & Audio.

Content Strategy:

content marketing strategy is your “why.”
Why you are creating content, who you are helping, and how you will help them in a way no one else
can.

Organizations typically use content marketing to build an audience and to achieve at least one of these
profitable results: increased revenue, lower costs, or better customers.

Case Study

Final Project

Course Outcomes

By the end of this course you’ll learn the following:
– Creating and managing content strategy.
– Know the process of developing a creative and viral content.
– Working on a real-life content marketing projects.
– Empowering your skill using real case-studies