Planning & Social Media Strategies:
Marketing Plan.. The process of marketing includes finding, understanding and meeting the needs of the
customer, as well as building the public awareness of the brand.
A marketing plan establishes the methods the company will use to accomplish these goals.
A basic marketing plan also includes company goals for completing these tasks and reaching specific
milestones.
The Marketing Plan includes:
– Executive Summary.
– Target Market.
– Target Audience.
– Current Marketing Situation.
– Objectives of marketing plan.
– Marketing Strategies.
– Know your business
– Study Competition.
SOSTAC Methodology:
SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR
Smith.
The SOSTAC methodology represented in:
– Situation – where are we now?
– Objectives – where do we want to be?
– Strategy – how do we get there?
– Tactics – how exactly do we get there?
– Action – what is our plan?
– Control – did we get there?
Campaign Management:
Marketing campaign management is the planning, executing, tracking and analysis of direct marketing
campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to
evaluation of result.
Every Marketing Campaign should:
– Address audience segmentation.
– Content development.
– Email automation.
– Channels communications.
– Message Personalization.
Case Study
Final Project
Course Outcomes
By the end of this course you’ll learn the following:
– Creating and managing a fully-integrated digital marketing plan.
– Know the process of developing creative and integrated marketing campaigns.
– Working on a real-life digital marketing campaigns.
– Empowering your skill using real case-studies.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes